How Information Bubble Drives the Chinese Public’s Views of China’s Global Standing and Fuels Grassroots Nationalism

by Haifeng Huang

Public opinion polls show that China’s international image has become quite unfavorable these days. A Pew Research Center survey conducted in the summer of 2020 in 14 advanced economies shows that a majority in each country has an unfavorable view of China, with a median of 73 percent. China’s tarnished image appears related to negative opinions of China’s handling of the COVID-19 pandemic (a median of 61 percent think China did a poor job dealing with the outbreak) and continues a negative trend in recent years.

But how do the Chinese public think China is viewed in the world? If information—including content critical of the government—flowed freely in China, the Chinese public might be expected to be influenced by these worsening global perceptions. The United States’ plummeting global image, due in part to the country’s disastrous handling of the COVID-19 crisis and presidency of Donald Trump, is frequently discussed in American media and public discourses, for example.

But unfavorable international opinions on China are rarely reported in China’s official media, although one can find some limited discussions in social media. Instead, state media are filled with headlines like “Wuhan once again awes foreign media” and “American media marvels at Qingdao’s testing of eight million people in three days”. These narratives are not just short-term efforts to boost morale during the pandemic; they are part of a larger and long-standing propaganda campaign to tout how “amazing” China is.

And they appear to be working. A survey I conducted in March 2020, and reported in a paper presented at the 2020 American Political Science Association annual meeting, shows that the Chinese public vastly overestimates China’s global image and popularity.

In the online survey, I asked respondents six multiple-choice questions about China’s image and popularity around the world. Questions included: what is the median percentage of people in North American and Western European countries with positive views of China? What is the median percentage of people in countries around the world who approve of the Chinese leadership’s job performance? And what is the share of Hong Kong residents with a favorable view of the Mainland government? Percentages ranging from low to high were provided as choices for each question.

The vast majority of the respondents overestimated China’s global popularity.

To the question on the median percentage of people in North American and Western European countries with positive views of China, more than 83 percent of respondents chose answers that overestimated the degree to which China’s image is positive in these countries in comparison to the 2019 Pew survey of attitudes toward China. Similarly, though only 22.6 percent of Hong Kong residents have positive opinions about the Mainland government according to a 2020 poll by the Hong Kong Public Opinion Research Institute, 69.4 percent of respondents to my survey thought the majority of Hong Kong residents have positive views on the Mainland government. This misperception may be driven by a popular discourse on the Mainland that there is a “silent majority” in Hong Kong supporting the Hong Kong and Mainland governments. Respondents’ answers to other questions display a similar pattern. In fact, 61.2 percent of the respondents overestimated China’s image in all six questions.

I also find that younger people overestimate the positiveness of China’s global image more, while those with overseas experiences overestimate it less (Figure 1).  The younger generation grew up in a more prosperous era where China’s influence in the world was growing, which may drive a more positive conception of the country. Conversely, those who have traveled abroad are exposed to more criticism of China, and thus have a somewhat less biased perception of China’s global image.

Figure 1: Age, Overseas Experience, and Overestimation of China’s Global Image

Note: These are predicted number of questions for which the respondents overestimate China’s global image, controlling for a set of sociodemographic variables.

Correcting misperceptions about China’s global standing changed the respondents’ evaluations of China.

What might happen if those misperceptions were corrected? To try to answer this question, I included an experimental element in the survey. A group of randomly assigned respondents were given the actual data from global opinion polls and then asked a series of questions about China—its current situation, its governing system, and its prospect of success on the global stage. The control group was also asked these questions, but was not given the correct data from global opinion polls.

Figure 2 shows the effects of correcting misperceptions about China’s global image. In general, respondents viewed China’s current overall situation favorably, and had high expectations of the global influence of the “Community of Common Destiny” concept, which is a major international relations framework advocated by the Chinese government. However, those in the treatment group had significantly lower evaluations of the county and lower expectations of its global success.

Figure 2: Effects of Correcting Misperceptions about China’s Global Image

Note: Evaluations of China and its global success are scaled to range between 0 and 1.

The survey thus suggests that being immersed in China’s one-sided information bubble about the country’s power and popularity has made the public overly sanguine and even complacent about the country’s global standing. This disconnect from global reality is part of what drives China’s grassroots nationalism and “Wolf-Warrior” diplomacy, which, ironically, have made China look worse rather than better in global public opinion.

But there is also hope. Results of the experiment indicate that, rather than resisting change through motivated reasoning, the Chinese public is responsive to new information, which moderates their political attitudes. The results also suggest that propaganda may eventually backfire by excessively raising expectations, which then leads to letdowns and disappointments once more accurate information flows in.


Haifeng Huang is an Associate Professor at UC Merced. He studies comparative politics, political economy, and political behavior with focuses on authoritarianism, media and information flow, public opinion, and China, using game-theoretic modeling, survey research, and/or experimental methods. His articles have been published or are forthcoming in the American Political Science ReviewBritish Journal of Political ScienceComparative PoliticsJournal of Theoretical PoliticsPolitical Research Quarterly, and Political Science Research and Methods, among other journals. 

Cover Image

“ofo – 厉害了我的国” by Kentaro IEMOTO is licensed under CC BY-SA 2.0

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